The Mongol Rally launch got underway the other week and I was lucky enough to be there. It was a hotch-potch of swamp wrestling, drinking, more fighting, football, cars, dust, dirt and food; and utterly feral fest that was a delight to attend. Most of the ralliers are somewhere near Turkey, their shit cars struggling to take them any further. Will they reach the finish? If you care, you’re missing the point.